If you’re looking for James Franco, you might find him at the beach.

The “Child of God” actor has the hair for it, after bleaching his hair blonde for a new movie role.

Franco used his infamous Instagram account to test out his brand new look, captioning the first selfie, “That Late 90s bleached look.”

In another, the self-aware star joked about his look by Photoshopping his face into boy bands from the early ‘00s, including *NSYNC and the Backstreet Boys.

Though he poses with Nick Carter in a BSB photo, what he failed to realize is that he looks almost identical to modern-day Aaron Carter.

Franco didn’t just dye his hair for fun. His new look is courtesy of his new movie “Michael,” which centers on a real-life LGBT activist who later before rejected his homosexuality and became a minister, according to “Variety.”

Franco has had a long history of LGBT advocacy, starring in the Harvey Milk biopic “Milk” and directing the short film “Interior. Leather Bar.”

Just last week, he chastised Gawker for insinuating that his roommate was his boyfriend, writing, “GAWKER - always getting the cutting edge, homophobic scoop!!! Go see CHILD OF GOD in theaters and see me direct my live-in boyfriend, SCOTT HAZE!!!”

Photo by Jason Kempin/Getty Images
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