global pop superstar, aspiring actress and “Teen Mom 2” fan?

The singer recently announced that she was joining forces with Eminem for a three-city Monster Tour, and now she’s promoting it in a unique – and downright brilliant – way.

According to MTV News, RiRi posted a video on Instagram, using the viral “Teen Mom 2” clip of emattled star Jenelle Evans choosing the possibility of more jail time so she can attend a Ke$ha concert.

“I really can’t miss this concert. That’s why I got all these feathers in my hair. I bought clothes for the concert. I set up hotel rooms for the concert. It’s not just a concert, it’s –” she laments, before an announcer blares the name “RIHANNA” as it lights up onscreen.

Jenelle seemed to enjoy the whole thing, tweeting, “[D]ude Rihanna actually noticed me lol.” The pop star will hit New York, Detroit and Los Angeles this August.

What do you think of Rihanna’s unique marketing strategy? Check out the Instagram video and sound off in the comments!


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