The marketing campaign for the Ashton Kutcher-starring "Jobs" is going digital.

The model-turned-movie star takes the title role in the Steve Jobs biopic, which is due out in limited release this August and follows the life of Jobs as he drops out of college to start Apple.

A new 15-second Instagram trailer was released over the weekend, giving fans a taste of the "Two and a Half Men" star’s performance as the late tech genius.

“Here’s to the crazy ones, the misfits, the rebels,” he says in a voiceover. “Because the people who are crazy enough to think they can change to world are the ones that do.”

The film also stars J.K. Simmons (“The Closer”), Dermot Mulroney (“Flash of Genius”) and “Book of Mormon” star Josh Gad. “Jobs” is due out in theaters on Friday, August 16.

Check out the first trailer for the film and share your thoughts on Ashton’s take on Steve Jobs in the comments below. For more from Ashton, join his nearly 15 million followers on Twitter @aplusk.

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